More Jobs. Less BS.

We Exist to Get You More HVAC Jobs

Not traffic. Not rankings. Not fancy reports you don't understand. We're laser-focused on one thing: putting more AC installs, system replacements, and maintenance plans on your schedule.

10-15+ Extra Jobs/Month
100% HVAC Only
No Long-Term Contracts
Direct Founder Access
Why Choose Us
Our Story

We Started This Because We Were Tired of Watching HVAC Contractors Get Burned

Too many HVAC contractors have paid agencies for months—only to get reports they don't understand and phones that don't ring. We've seen it firsthand: contractors who spent $2,000/month for six months and got nothing but excuses. "Just trust the process." "SEO takes time." Meanwhile, your trucks sit idle and your competitors are getting the calls.

We built Local Boost Labs to be radically different. No more "free audits" designed to scare you into signing a contract. No more vanity metrics that don't translate to actual jobs. We show you results BEFORE you commit to anything long-term.

In November 2025, Matt Heinecke and Snket Desai launched Local Boost Labs with a single mission—to help HVAC contractors in Lancaster County and beyond fill their schedules with the high-profit work that actually matters: system installs, AC replacements, and maintenance plans.

Matt brings over 20 years of entrepreneurial experience, having founded his first business at age 12 and holding multiple patents from his engineering career. His background in building systems that work and solving complex problems translates directly into creating SEO strategies that deliver consistent results.

Snket contributes deep technical expertise in web development and search engine optimization. His analytical approach ensures every optimization is data-driven and every website is built for both users and search engines.

Together, they recognized that most HVAC contractors were being underserved by generic marketing agencies that didn't understand the unique challenges of the heating and cooling industry. Local Boost Labs was built to change that.

"We don't ask for 6-month contracts before we prove ourselves. We do a GBP tune-up, show you measurable improvement in 2-3 weeks, and THEN talk about working together long-term. One contractor went from page 2 to the Map Pack Top 3 in 11 days—before they paid us a dime for ongoing services. That's what 'proof first' actually means." — Matt Heinecke, Founder & CEO
2005+

Building Expertise

Matt develops 20+ years of entrepreneurial and engineering experience across multiple ventures

2020+

Technical Foundation

Snket hones technical SEO and web development skills working with leading companies

2025

The Partnership

Matt and Snket identify the opportunity to help underserved HVAC contractors

Nov 2025

Local Boost Labs Founded

Official launch of the agency with exclusive focus on HVAC Local SEO

Today

Growing Together

Helping HVAC contractors across South Carolina dominate local search

Our Focus

Why We Work Exclusively with HVAC Companies

While other agencies spread themselves thin across dozens of industries, we made a strategic decision: become the absolute best at one thing rather than mediocre at many.

The HVAC industry has unique challenges that generalist agencies simply don't understand:

  • Seasonal demand patterns — AC peaks in summer, heating in winter
  • Emergency service keywords — "AC repair near me" at 2 AM
  • Trust signals unique to home services — licensing, insurance, reviews
  • Service area targeting — multiple cities without multiple locations
  • High-intent local searches — people need help NOW

By focusing exclusively on HVAC, we've developed strategies, templates, and systems specifically designed for heating and cooling contractors. This specialization means better results for you.

100%
HVAC Focus
We don't do restaurants, lawyers, or dentists. Just HVAC.
Local
SC Market Experts
Deep knowledge of Lancaster, Fort Mill, Rock Hill, and surrounding areas.
2
Dedicated Founders
You work directly with the founders, not junior account managers.
Our Team

Meet the Founders

When you work with Local Boost Labs, you work directly with us—the people who built this agency and are invested in your success.

Matt Heinecke - Founder & CEO of Local Boost Labs
Experience 20+ Years Entrepreneurial
Innovation Multiple Patent Holder
Track Record Serial Entrepreneur

Matt Heinecke

Founder & CEO

Matt is a lifelong entrepreneur who founded his first business at the age of 12. With over 20 years of experience building and growing companies, he brings a unique combination of engineering precision and creative problem-solving to Local Boost Labs.

His background includes multiple patents from his engineering career and experience building systems that deliver consistent, measurable results. Matt understands what it takes to run a successful business because he's done it—multiple times.

Based in the Charlotte metro area—just minutes from the Lancaster County line—Matt is passionate about helping local HVAC contractors compete and win against larger competitors. Whether you're serving homeowners near the Lancaster County Courthouse, the new developments off Highway 521 in Indian Land, the affluent neighborhoods of Baxter in Fort Mill, or the Cherry Road corridor in Rock Hill, Matt knows this market because he lives here.

Snket Desai - Lead SEO Director at Local Boost Labs
Expertise Technical SEO Expert
Skills Web Development Specialist
Approach Data-Driven Strategist

Snket Desai

Lead SEO Director

Snket brings deep technical expertise to Local Boost Labs, specializing in the technical aspects of SEO that many agencies overlook. His background in web development ensures that every website we optimize is built on a solid foundation.

His analytical, data-driven approach means every recommendation is backed by real metrics and proven methodologies. Snket ensures that your Google Business Profile, website, and citations are all technically optimized for maximum visibility.

Snket believes that great SEO is about more than just keywords—it's about creating a complete online presence that Google trusts and users love. His technical skills ensure your HVAC business is set up for long-term success.

Our Values

What We Stand For

The principles that guide everything we do

Integrity First

We do what we say we'll do. No black-hat tactics. No empty promises. Just honest, sustainable SEO that builds your business for the long term.

Results Obsessed

Rankings are nice, but revenue is what matters. We measure success by the leads and dollars we generate for your HVAC business.

HVAC Expertise

We're not generalists pretending to understand your industry. We've dedicated ourselves to mastering HVAC Local SEO.

Direct Access

You work directly with the founders—not junior account managers. When you call, we answer. When you need help, we're there.

Radical Transparency

You'll always know exactly what we're doing and why. Monthly reports, regular calls, and complete visibility into your SEO progress.

Continuous Learning

Google changes constantly. We stay ahead of algorithm updates, new features, and industry trends so you don't have to.

What We Deliver

Our Commitment to Your Success

Here's what you can expect when you partner with Local Boost Labs

Top 3 Map Pack Rankings
Goal For Every Client

Google Map Pack Dominance

When someone searches "AC repair near me" in your service area, we want your business to be in the top 3 results. That's where the calls come from.

More Phone Calls
More Qualified Leads

Real Business Growth

We don't just chase vanity metrics. Our focus is on generating actual phone calls and leads that turn into paying customers for your HVAC business.

100% Transparency
Direct Founder Access

Partnership, Not Just Service

When you work with us, you work with Matt and Snket directly. We're invested in your success because your growth is our growth.

Get Started

Ready to Fill Your Schedule with More High-Profit Jobs?

15 minutes. Walk away with a custom 90-day roadmap showing exactly how to add 10-15+ system installs and AC replacements to your schedule. We'll identify which searches you should own in your market and what your competitors are missing. The roadmap is yours to keep—whether you work with us or not.

See exactly how many more jobs you can get
Get the ROI math for your specific market
No obligation—use the plan whether you hire us or not
Talk directly with Matt and Snket
MH
SD

Matt and Snket personally review every audit

Book Your 15-Minute Job Pipeline Call

We'll show you exactly how to get more AC installs on your schedule.

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Proudly helping HVAC contractors dominate local search in Lancaster (29720), Indian Land (29707), Fort Mill (29708, 29715), Rock Hill (29730, 29732), and throughout York and Lancaster Counties.