When someone's AC dies and they search "AC repair near me," your Google Business Profile determines whether they call YOU or your competitor. We optimize your GBP so you show up in the Map Pack—where 44% of all local clicks go—and get chosen.
We'll show you how to start getting more calls for AC installs and replacements within weeks.
Google Business Profile (GBP), formerly known as Google My Business (GMB), is a free tool from Google that allows businesses to manage their online presence across Google Search and Google Maps. For HVAC contractors, your Google Business Profile is arguably the single most important factor in local search visibility.
When someone searches "AC repair near me" or "HVAC contractor Lancaster SC," Google displays a map with the top 3 local businesses—this is called the Google Map Pack or Local 3-Pack. Your Google Business Profile determines whether you appear in this prime real estate and how compelling your listing looks when you do.
Your GBP listing appears in the Map Pack for local HVAC searches. 44% of all clicks for local searches go to Map Pack results—making this the most valuable placement for heating and cooling contractors.
Customers can call your HVAC business directly from your GBP listing with one tap. No need to visit your website—they see your number and call immediately when their AC breaks down.
Your Google reviews are prominently displayed in search results. A strong review profile with 4.5+ stars builds instant trust and dramatically increases click-through rates to your listing.
GBP allows customers to message your business directly and even book appointments. For HVAC companies, this means capturing leads 24/7—even when you can't answer the phone.
Many HVAC contractors have a Google Business Profile but haven't optimized it properly. They're missing out on significant visibility and leads. Here's why GBP optimization is critical:
of local search clicks go to Map Pack results
of local businesses haven't claimed their GBP
more views for optimized profiles
more likely to get location visits
Google uses three primary factors to determine which businesses appear in the Map Pack:
How well your GBP matches what someone is searching for. This includes your business categories, services listed, business description, and the content on your connected website. An HVAC company with "HVAC Contractor" as the primary category and detailed service listings will rank better for HVAC searches than a generic "Contractor" listing.
How far your business location is from the searcher or the location used in the search query. If someone in Lancaster, SC searches "AC repair near me," businesses physically located in Lancaster will have an advantage. This is why having accurate address information is essential.
How well-known and reputable your business is. Google measures this through review quantity and quality, citations across the web, backlinks to your website, and overall online presence. An HVAC company with 200 reviews averaging 4.8 stars will outrank one with 20 reviews at 4.2 stars.
Our GBP optimization service addresses all three factors to maximize your visibility in the Map Pack for HVAC searches in Lancaster, Indian Land, Fort Mill, Rock Hill, and surrounding areas.
See the dramatic difference in local ranking visibility before and after GBP optimization across your entire service area
We leave no stone unturned when optimizing your HVAC company's Google Business Profile. Here's our comprehensive approach:
We start by auditing your current Google Business Profile and analyzing your top-ranking competitors to identify gaps and opportunities.
Proper category selection is one of the most important GBP ranking factors. We ensure your HVAC business is categorized correctly.
Every piece of information on your GBP affects rankings and conversion rates. We optimize it all.
Businesses with photos receive 42% more requests for directions and 35% more clicks to their website. We ensure your visual presence is strong.
Reviews directly impact both your Map Pack ranking and conversion rates. We implement systematic review generation while ensuring compliance with Google's guidelines.
Learn more about our complete reputation management services.
Regular activity on your GBP signals to Google that your business is active and engaged.
When your Google Business Profile is properly optimized, the results speak for themselves.
Map Pack placement for target keywords
Average increase in profile views
Increase in direction requests
More phone calls from GBP
Work directly with Matt and Snket. No junior account managers, no getting passed around between departments.
Every optimization follows Google's official guidelines. No risky tactics that could get your listing suspended.
You'll always know exactly what we're doing and why. Monthly reports you can actually understand.
GBP optimization works best when combined with these complementary services.
Comprehensive local search optimization including on-page SEO, link building, and keyword strategy.
Learn More →Build NAP consistency across 100+ directories to strengthen your GBP's prominence signals.
Learn More →Systematic review generation and management to build the reviews that drive Map Pack rankings.
Learn More →Common questions HVAC contractors ask about GBP optimization.
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence across Google Search and Maps. Your GBP listing shows your business name, address, phone number, hours, reviews, photos, and services when customers search for your business or related terms. For HVAC contractors, it's essential for appearing in the Google Map Pack.
With proper optimization, most HVAC companies see improvements in Map Pack visibility within 30-60 days. Achieving consistent top 3 rankings typically takes 3-6 months depending on competition in your market, your current online presence, and the overall strength of your Local SEO. Results compound over time with ongoing optimization.
They're the same thing. Google rebranded Google My Business (GMB) to Google Business Profile (GBP) in 2021. The functionality is essentially the same—it's still the free tool for managing your business listing on Google Search and Maps. You may still hear people use both terms interchangeably.
The three main factors are: Relevance (how well your profile matches the search), Distance (proximity to the searcher), and Prominence (how well-known you are). Key optimization elements include primary category selection, complete business information, review quantity and quality, NAP consistency, photo optimization, and regular activity through posts and updates.
There's no magic number—it depends on your competition. Generally, you need to have as many or more reviews than your top-ranking competitors. In most markets, HVAC companies need at least 50+ reviews to be competitive, with 100+ being ideal. Quality matters too—aim for a 4.5+ star average rating.
15 minutes. Walk away with a custom 90-day plan showing exactly how to dominate the Map Pack and add 10-15+ system installs to your schedule. We'll show you what your competitors are missing—and you keep the plan whether you work with us or not.
Proudly helping HVAC contractors show up first on Google Maps in Lancaster (29720), Indian Land (29707), Fort Mill (29708, 29715), Rock Hill (29730, 29732), and throughout York and Lancaster Counties.