You didn't start your HVAC business to chase "rankings" or read SEO reports. You started it to run profitable jobs and build something real. We help heating and cooling contractors fill their schedules with high-value work—full system installs, AC replacements, and maintenance plans—not just tire-kickers and $89 service calls. We're based right here in Lancaster County, just off Highway 9 near the Lancaster County Courthouse, and we know this market inside-out.
Walk away with a 90-day plan to add 10-15+ system installs and AC replacements to your schedule—even if you don't work with us. No pitch. No pressure.
Let's cut through the marketing jargon. You're not lying awake at night thinking about "rankings" or "organic traffic." You're thinking about real business problems:
These are your $5,000-$15,000+ jobs. The ones that actually move the needle. The ones where you can net $1,500-$4,000+ in profit per job. You want more of these—not more $89 service calls that barely cover your tech's time.
You've hired good techs. You've bought trucks. You've invested in equipment. Now you need the schedule filled with profitable work. Not feast-or-famine cycles. Not wondering if next month will be dead. Consistent, predictable job flow.
Not tire-kickers. Not price shoppers. Homeowners whose AC just died on a 95-degree day, who need someone they can trust today. When you show up at the top of Google, you're the one they call. That's what Local SEO actually delivers.
Local SEO is just the mechanism—the way we get your phone ringing with the right calls. We optimize your Google Business Profile, build your local authority through citations, and make sure when someone in Lancaster, Indian Land, Fort Mill, or Rock Hill searches for HVAC help, you're the contractor they find.
Let's be honest. If you've been in HVAC for a while, you've probably worked with an SEO agency before. Maybe more than one. And it probably went something like this:
They promised rankings. You got reports.
They showed traffic charts. You got no calls.
They gave you a free audit. Then upsold you.
They asked for 6 months. You got excuses.
When a homeowner's AC dies on a 95-degree day, they grab their phone and search:
The first 3 businesses in the Google Map Pack get the calls. Everyone else is invisible.
That's why Local SEO matters—not because of "rankings" as a vanity metric, but because being visible at the moment of need is how you get the jobs. The $8,000 AC replacements. The $12,000 full system installs. The maintenance plans that give you recurring revenue.
We don't sell "audits" or "reports." We focus on one thing: getting you more of the jobs you actually want.
No mystery. No "proprietary secrets." Here's exactly what we do to fill your schedule with the jobs you actually want—system installs, AC replacements, and maintenance plans.
First, we figure out which jobs make you the most money and have the most opportunity in your area. Not all HVAC work is created equal.
This becomes your job pipeline roadmap. We know exactly which searches to target to get you the work you want.
Your Google Business Profile is where most of your calls will come from. It's the first thing people see. We make sure it's actually set up to get you the jobs you want.
Google needs to trust that you're a real, established HVAC business in Lancaster County. We build that trust through citations and local signals.
This isn't glamorous work, but it's what moves you up in the Map Pack where the calls come from.
Traffic means nothing if visitors don't pick up the phone. We make sure your website is optimized to turn searches into service calls.
Here's where we're different from every other agency that's pitched you: we're willing to prove ourselves first.
Most agencies want a 6-month contract before they'll do anything. They want you to "trust the process." They want your credit card on file.
We think that's backwards.
Recent example: A Lancaster HVAC contractor came to us ranked #18 in the Map Pack for "AC repair Lancaster SC." After our GBP tune-up, they hit Top 3 in 11 days. Their phone rang 6 times the first week from that search alone. That's the kind of quick win we deliver before you commit to anything.
We'll make targeted improvements to your GBP that can move you up in the Map Pack within 2-3 weeks. You'll see the improvement in your own Google searches—no fancy reports needed.
We'll show you exactly which searches you should be targeting to get more of your favorite jobs—AC replacements, system installs, whatever makes you the most money. No charge for the roadmap.
If you like what you see—more visibility, phone starting to ring—then we talk about a longer engagement. If not, no hard feelings. We'd rather earn your business than lock you into a contract.
Why do we do this? Because we know our approach works. And because we're building a reputation in Lancaster County one successful contractor at a time. Your success is our best marketing.
Let's talk real numbers. Not traffic. Not rankings. Actual money.
Say you're averaging $8,000 per AC replacement, with about $2,500 in profit after labor and equipment costs. (Your numbers might be different—we'll figure out your real numbers together.)
Compare that to what you'd pay for Local SEO—typically $1,500-$3,000/month for comprehensive services. If we get you just ONE extra system install per month, you're already ahead. And most contractors see significantly more than that.
This isn't about "traffic" or "impressions." It's about profitable jobs on your schedule. Jobs that pay for technicians, trucks, equipment, and put money in your pocket.
That's the only math that matters.
A systematic, data-driven approach to Local SEO that we've refined specifically for heating and cooling contractors.
Your GBP is where 60-70% of your local leads originate. We optimize every element:
Google cross-references your business info across the web. Inconsistencies hurt rankings:
Your website needs to clearly signal relevance to local HVAC searches:
Reviews are the #2 ranking factor for local search. We help you systematically build them:
Local SEO isn't one thing—it's a system. Here are the pieces we put in place to get your phone ringing with the right calls.
The full system—getting you visible for the searches that lead to high-value jobs. AC replacement searches. System install searches. The stuff that puts money in your pocket.
Learn More →Where most of your calls come from. We optimize your GBP to show up in the Map Pack when homeowners need HVAC help—and to get chosen over competitors.
Learn More →Getting your business consistently listed across the directories that matter—Yelp, Angi, BBB, and HVAC-specific sites. Builds trust with Google so you rank higher.
Learn More →Dedicated pages for Lancaster, Indian Land, Fort Mill, Rock Hill—so you show up when someone searches "AC installation Fort Mill" or "furnace replacement Rock Hill."
Learn More →A system to get more 5-star reviews from your happy customers. Reviews help you rank AND help you get chosen when you show up. Double win.
Learn More →See everything we offer to help HVAC contractors get more of the jobs they actually want.
View All Services →We Only Work with Contractors
We Measure Results in Jobs, Not Traffic
You Talk to the Founders, Period
We Show Results Before You Commit
You've probably been burned before. An agency promised you the world, took your money for 6 months, and you got... reports. Lots of reports. But the phone didn't ring any more than before.
Here's why working with us is different:
Not restaurants. Not dentists. Not e-commerce. Just heating and cooling contractors. We know your business. We know that a $12,000 system replacement is worth way more than a $150 service call. We know that summers and winters are make-or-break. We know what keywords actually lead to profitable jobs, not just website visits.
We live here. We work here. We understand the competition in Lancaster, the growth explosion in Indian Land, the affluent homeowners in Fort Mill, and the size of the opportunity in Rock Hill. We're not some agency in California guessing at your market.
We don't hide behind "impressions" and "organic traffic increases." We ask: how many more AC replacements did you book this month? How many system installs? That's what matters. If the phone isn't ringing with the right calls, nothing else matters.
We don't need a 6-month contract to start showing results. We'll do a GBP tune-up, show you the opportunity in your market, and demonstrate results within a few weeks. If you like what you see, we talk about a longer engagement. If not, you've lost nothing. We'd rather earn your business than trap you in a contract.
We help HVAC contractors dominate their local markets throughout Lancaster County and the Charlotte metro area. Here's where we focus:
Our home base. Established community with steady HVAC demand. Great opportunity to own the local market.
Get More Jobs in Lancaster →Exploding growth. New construction everywhere. Tons of new homeowners who need HVAC contractors they can trust.
Get More Jobs in Indian Land →Affluent homeowners willing to pay for quality. Higher ticket sizes on installs and replacements.
Get More Jobs in Fort Mill →75,000+ residents. Biggest city in York County. Massive opportunity for HVAC contractors who show up on Google.
Get More Jobs in Rock Hill →We're a new agency—but we're not new to business, marketing, or getting results. Here's what we bring to the table.
Matt Heinecke has been building businesses since age 12. Two decades of entrepreneurial experience means we understand what actually moves the needle for your bottom line—not just vanity metrics.
Snket Desai brings deep technical knowledge in web development and search optimization. Every recommendation is backed by data, and every implementation follows Google's best practices.
We don't do restaurants, dentists, or lawyers. By specializing exclusively in HVAC, we've developed strategies specifically for heating and cooling contractors—because your business has unique challenges.
We don't guess. We use industry research and proven methodologies to drive real results.
No black-hat tactics. No shortcuts that could get you penalized. Everything we do follows Google's webmaster guidelines for sustainable, long-term results.
You'll always know exactly what we're doing and why. Monthly reports you can actually understand, regular calls, and complete visibility into your progress.
You work with Matt and Snket directly—not junior account managers. When you call, we answer. No runaround, no getting passed between departments.
Google's algorithm changes constantly. We stay ahead of updates, study the latest research, and adapt our strategies so your rankings keep improving.
Honest answers from contractors who've been burned before.
It depends on your market and where you're starting from, but most contractors we work with see 5-15+ additional high-value jobs per month within 90 days. That's not traffic or "leads"—that's actual installs and system replacements on your schedule. We'll give you a realistic estimate for your specific market on the call—no pie-in-the-sky promises.
You'll see movement in 2-3 weeks—your Google visibility will improve, and you can check it yourself by searching on your phone. The phone typically starts ringing more within 30-60 days. The big compound gains (where you're getting multiple extra installs per month) usually kick in around the 90-day mark. Unlike paid ads that stop the second you stop paying, this keeps working and growing over time.
We get it. You paid someone for 6 months, got a bunch of reports you didn't understand, and the phone didn't ring any more than before. Here's what's different: We show you results BEFORE you commit to anything long-term. We measure success in jobs booked, not traffic charts. You talk to the founders directly—no junior account managers. And we only work with HVAC contractors, so we actually understand your business.
Comprehensive Local SEO typically runs $1,500-$3,000/month depending on your market and goals. But here's the math that matters: If your average AC replacement profit is $2,500, you only need ONE extra install per month to more than cover your investment. Most contractors see 5-15+ extra high-value jobs. You do the math. We'll run your specific numbers on the call so you know exactly what to expect.
Because we want to be great at one thing, not mediocre at everything. We know your business—we know a $12,000 system replacement is worth way more than a $150 service call. We know summers and winters are make-or-break. We know which keywords lead to profitable jobs vs. tire-kickers. Generalist agencies treat you like another "local business." We treat you like the specialized, high-ticket service company you are.
A lot of calls actually come from your Google Business Profile, not your website—so we can get you results even if your website isn't perfect. That said, a good website helps convert visitors into calls. We'll assess your situation and tell you honestly what needs to happen. Sometimes a few tweaks are all you need. Sometimes we recommend a rebuild. We'll give you the straight story, not upsell you on something you don't need.
No 12-month contracts here. We start with quick wins so you can see results before committing to anything long-term. After that, it's month-to-month. We'd rather earn your business every month than trap you in a contract. If we're getting you more jobs and making you money, you'll want to keep working with us. If we're not, you should be able to leave. Simple as that.
15 minutes. Walk away with a custom 90-day plan to add 10-15+ system installs and AC replacements to your schedule. We'll show you exactly which searches to target, what your competitors are missing, and how fast you can start getting calls. The plan is yours to keep—whether you work with us or not.
Proudly serving HVAC contractors in Lancaster (29720), Indian Land (29707), Fort Mill (29708, 29715), Rock Hill (29730, 29732), and neighbors throughout York and Lancaster Counties who want more high-profit jobs on their schedule.